Your job is protecting the community. Not writing a report about it.

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FOR FIRE DEPARTMENTS: I lead a fire department. Get the CRA and Standard of Cover your standards require, and the numbers to back every staffing, station and apparatus request. Keep reading ↓

FOR LOCAL GOVERNMENT: I fund one. Township managers, councils and finance directors: see what your fire and EMS dollars deliver, set the standard yourselves, and model decisions before you fund them. See the local government view →

What we do

PRISM CRA: Baseline + Community Risk Assessment

WEEKS, NOT A YEAR

What service do we deliver today, and what is the real risk in the community we protect?

We start by measuring the response you deliver right now from your CAD data: 90th-percentile alarm handling, turnout, travel and total response by planning zone, before any standard is set. Then we score every planning zone on probability × impact, built to NFPA 1300 and NFPA 1750 (2026) from your response history plus Census, CDC SVI, FEMA NRI and county assessor data. Delivered as a governing-body-ready document and an interactive portal.

See a sample CRA

THE DIFFERENCE

Same standards. A different way of doing the work.

Most departments that have a risk assessment or Standard of Cover got it from a consulting study. PRISM meets the same NFPA standards a different way. Here is the difference, side by side.

Dashboard subscriptions are the other option on the market. They give you screens to look at, not the document your governing body has to adopt.

HOW IT'S POSSIBLE

We built the study once. Now we run it for you.

A consulting study is a hand-built one-off. PRISM is a standard operating guideline for the whole study, run the same way every time.

A consulting study is rebuilt by hand for every client: the data gathered from scratch, the analysis set up from scratch, the report written from scratch. That is where the months and the money go. We engineered the whole process into software: data intake, analysis, standards checks and the report itself. Your engagement runs your data through a process that is already built and already tested. Our practitioners spend their time on the decisions that belong to your community, not on rebuilding the method.

Data intake, automated.

Census, CDC SVI, FEMA NRI, parcel and road-network data are pulled and checked automatically. Your CAD export is cleaned and geocoded, and every excluded record is counted and published.

One method, every department.

Every department gets the same NFPA-aligned method, improved in one place. When a standard changes, the method changes once, and every client's next report carries it.

Standards checked before it ships.

Every report is checked against a written set of standards-conformance rules before it reaches you. Small samples are flagged, not averaged away.

Practitioners where judgment matters.

Planning zones, local context, the adoption meeting and the hard questions are handled by people with decades of career, combination and volunteer fire service experience.

Built like software. Delivered as the document your governing body adopts. Backed by people who run calls.

The first step is always a baseline: we measure what you deliver today before anyone argues about what you should deliver.

Five stages. Three engagements. One data spine.

Every PRISM engagement follows the same five stages, and each stage renders from the verified data of the one before it. The Standard of Cover provably derives from your risk assessment, and PERFORM provably measures against the standard your governing body adopted, so the next step never starts over.

1. 01 · BASELINE: What you deliver today, measured from CAD. No standard, no grades, just the facts.
2. 02 · RISK ASSESSMENT: What you protect: every planning zone scored on probability × impact.
3. 03 · STANDARD OF COVER: What the community commits to, adopted by your governing body.
4. 04 · PERFORMANCE: Whether you are meeting it, measured every quarter.
5. 05 · RISK REDUCTION PLAN: How prevention lowers the demand, written once performance is measured.

Stages 1–2 are PRISM CRA · Stage 3 is PRISM SOC · Stages 4–5 are PRISM PERFORM

• Assess · STAGES 1–2 · Baseline + Community Risk Assessment. Current response performance measured from your CAD, by zone; data completeness and exclusion ledger, published before any analysis; Census, CDC SVI and FEMA NRI risk layers, plus county parcel data; probability × impact zone classification; occupancy vulnerability scoring for every inspectable building; findings brief written for elected officials.
• Defend · STAGE 3 · Standard of Cover & capital decisions. NFPA 1750 (2026) aligned deployment analysis; fire and EMS response-time objectives, scaled to each zone; critical-task analysis for every effective response force; staffing and station-location scenario modeling; adoption resolution page and meeting support.
• Sustain · STAGES 4–5 · PRISM PERFORM. 90th-percentile response segments from CAD, every quarter; fire and EMS reported separately, by zone; effective response force and unit availability; a governing-body briefing in every quarterly report; annual printed compliance report; Community Risk Reduction plan, revised annually.

The PRISM System: five stages, delivered as three products, on one verified data spine.

PRISM CRA. An NFPA 1300 / 1750-compliant Community Risk Assessment: community profiles, parcel-level building stock, road-network drive-time coverage, ISO hydrant coverage, integrated EMS risk, and a probability × impact risk score for every planning zone. Print + portal. One-time engagement starting at $1,000.

PRISM SOC. An accreditation-grade Standard of Cover built on NFPA 1750 (2026), the unified deployment standard that consolidates and supersedes the legacy NFPA 1201 / 1710 / 1720 / 1730 standards. Critical-task ERF analysis, fire and EMS service lines, concurrent-call / unit-availability analysis, and an adoption resolution page. One-time engagement starting at $2,000. Includes PRISM CRA.

PRISM PERFORM. Quarterly dashboard + annual printed compliance report from your CAD data: 90th-percentile alarm handling, turnout, travel, and total response, fire and EMS separately, by planning zone. Annual subscription starting at $3,000/year. Includes PRISM CRA + PRISM SOC.

Methodology

Built to NFPA 1300 and NFPA 1750 (2026). Refreshed every five years. Probability × impact scoring per NFPA 1750 §10.3.6 with four categories: Low, Moderate, High, and Critical. Response capability modeled on the real road network. Fire and EMS treated as one integrated model. Honest data discipline: when a source can't be verified, PRISM labels the affected scores provisional.

What You Get

Every PRISM CRA is a full risk assessment document plus an interactive web portal:

1. Executive Summary & Findings
2. Community & Demographic Profiles (all nine NFPA 1300 §4.3 profiles)
3. Parcel-Level Building Stock from county assessor data
4. Response Coverage Analysis on the real road network
5. Hydrant & Water-Supply Coverage (ISO creditable-hydrant standard)
6. EMS & Medical Response Risk with concurrent-call analysis
7. Risk Matrix & Occupancy Hazard Classification: probability × impact per zone, required effective response force per hazard class, and a reproducible vulnerability score for every inspectable occupancy (§10.3.5–.6)
8. Risk Reduction Priorities: prevention priorities ranked by zone. The full Community Risk Reduction plan follows at Stage 5 after measured performance is in.

Data Sources

• U.S. Census Bureau: American Community Survey (ACS)
• CDC Social Vulnerability Index (SVI)
• FEMA National Risk Index (NRI)
• Department & Dispatch Records (CAD / RMS / NERIS · county PSAP)
• County & Local GIS (parcels, hydrants, facilities)
• Road Network & Facilities (OpenStreetMap · HIFLD)

Every score traces back to its source row. Where a source can't be verified, PRISM labels the affected scores provisional and provides the data request to fix it.

Pricing

• PRISM CRA: Stages 1–2 · Baseline + Community Risk Assessment. One-time engagement starting at $1,000. Your current response performance measured from CAD, and the NFPA 1300 / 1750-compliant risk assessment: probability × impact risk classification, occupancy vulnerability, response coverage, water supply, EMS risk and risk reduction priorities. Print + portal.
• PRISM SOC: Stage 3 · Standard of Cover. One-time engagement starting at $2,000. Includes PRISM CRA. The adoptable service-level standard built on NFPA 1750 (2026): fire and EMS response-time objectives, critical-task ERF analysis, concurrent-call reality, staffing and station scenario modeling, and an adoption resolution page. Delivered as its own document, or combined with your CRA in one edition.
• PRISM PERFORM: Stages 4–5 · Performance + Risk Reduction. Performance Intelligence. Annual subscription starting at $3,000/year. Includes PRISM CRA + SOC. Quarterly measured performance against your adopted standard, from CAD data, with a governing-body briefing in every report. Plus a Community Risk Reduction plan, revised every year.

PRISM CRA and PRISM SOC are one-time engagements. PRISM PERFORM is an annual subscription. Each tier includes everything below it, so the next step never starts over.

All prices are starting points. Final pricing is aligned to the size of your agency or community.

For Local Government

The number local government will accept.

Councils and managers approve the fire and EMS budget, yet most have never seen a service-level report, never voted on a response standard, and never been shown a modeled alternative to a station or staffing request. PRISM gives local government the KPIs, the funding data and the scenario models to make those decisions in the open.

See the local government view →

Insights

• FOR ELECTED OFFICIALS: Reading a risk score without a fire background. How a probability × impact classification is built, and what a Low, Moderate, High or Critical zone means for a funding decision. Read brief.
• RESEARCH PAPER: The original PRISM classification research. The white paper behind PRISM's first risk model. The shipping methodology has since moved to probability × impact per NFPA 1750 §10.3.6. Read the paper.

Built by Practitioners

PRISM is built and operated by Incident Management Technology (IMT), a privately held, bootstrapped software company serving the U.S. fire service. It is led by Justin Brundage, IMT's Co-Founder and President, a 30-year fire service veteran who serves as an Assistant Chief in Chester County, Pennsylvania.